Food + Beverage · Menu launch campaigns

Food that
fights back.

A new menu deserves more than documentation. It needs a launch people can taste before they book.

See the good stuff ↓
Restaurant burger photographed for a menu launch by Oscar Cramer
Hero dish / appetite first
Before the first order

A new menu is not a checklist.
It is a campaign.

We build the shot list around how the menu will actually launch: one undeniable hero, a full range of dishes, the details that create appetite, and enough variety to carry your website, social, press, and in-house marketing.

01 / Haworth Hotel · Menu revamp

One menu.
A whole visual appetite.

A complete launch library designed to introduce the menu as a point of view—not a stack of unrelated plates.

Overhead spread of multiple dishes for the Haworth Hotel menu launch
Campaign overview / the full table
French toast menu photography for Haworth Hotel
Brunch / hero plate
Brie toast photographed for a restaurant menu launch
Shareables / texture
Cobb salad photographed for a restaurant menu launch
Lunch / color and range
Filet mignon restaurant menu photography
Maple salad restaurant menu photography
Vegan lettuce wraps photographed for a menu launch
Build the range

Hero dishes get attention.
The full library does the work.

Wide table scenes establish the campaign. Individual dishes give every menu item a moment. Action, ingredients, and tight details keep the rollout from repeating itself.

Vietnamese chicken dish from a restaurant menu photography campaign
Salmon bowl from a restaurant menu photography campaign
Pretzel photographed for a restaurant menu campaign
02 / Tabor Hill · Cocktails + wine

The menu pours, too.
The point of view holds.

Cocktail launches and bottle work extend the same visual appetite—from bartender action to a clean, recognizable product hero.

Bartender adding a vivid layer to a Tabor Hill cocktail
Summer cocktails / build and color
Bartender pouring a red seasonal cocktail at Tabor Hill
October cocktails / action and drama
Tabor Hill white wine bottle and glass photographed in the restaurant
Wine campaign / bottle and setting
Tabor Hill red wine bottle and glass photographed in the restaurant
Wine campaign / product hero
03 / Round Barn · Menu + monthly releases

Same launch thinking.
Different flavor.

For a more casual, beer-forward setting, the photography shifts with the brand: warmer wood, direct sunlight, generous food, and drinks that belong beside it.

Seasonal pizza photographed inside Round Barn
Monthly feature / in the room
Round Barn wings paired with beer
Pairing / food and beverage
Round Barn pretzel bites paired with beer
Shareables / brand atmosphere
04 / Built for the rollout

From shot list
to sold out.

A focused production plan creates more usable work without turning the day into an assembly line.

01

Plan the launch

Choose the hero dishes, supporting range, channels, crops, and must-have moments before the camera comes out.

02

Build the appetite

Shape light, styling, texture, motion, and atmosphere around the way the food should feel—not only how it is plated.

03

Deliver the rollout

Leave with a cohesive library for menus, web, social, press, email, launch events, and the next round of promotion.

What the library can cover
Launch heroIndividual dishesTable spreadsAction framesWebsiteSocial cropsMenusPress
The menu is ready. Make people hungry.

Put it on
the table.

Tell me what is launching, when it goes live, and where the photographs need to work.

Plan a menu launch ↗